MoBlog
by Gavin O'Malley, Staff Writer
For every 10 apps that users install on their phones, more than three are ultimately uninstalled, new research finds. How do developers avoid finding themselves on the wrong end of … Read the whole story
by Gavin O'Malley
Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to … Read the whole story
COMMENTARY
by Jennifer Lum, Columnist
Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it's been … Read the whole story
-
by Gavin O'Malley
Still struggling to rein in user harassment, Twitter is giving its "mute" button greater powers. Twitter is also giving users a more direct way … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More consumers are turning to their smartphones for shopping, and while many of them start a mobile purchase, most of them don't finish it. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year … Read the whole story
-
by Tobi Elkin
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
by Wendy Davis
Taking aim at counterfeiters, Amazon has filed two lawsuits against retailers that allegedly sell knockoffs through Amazon's platform. Read the whole story
-
by Jess Nelson
SparkPost's cloud-based email delivery service is now available in the Microsoft Azure marketplace, thanks to an integration announced on Tuesday. The integration offers Microsoft … Read the whole story