For every 10 apps that users install on their phones, more than three are ultimately uninstalled, new research finds. How do developers avoid finding themselves on the wrong end of … Read the whole story
Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to … Read the whole story
Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it's been … Read the whole story
Still struggling to rein in user harassment, Twitter is giving its "mute" button greater powers. Twitter is also giving users a more direct way … Read the whole story
More consumers are turning to their smartphones for shopping, and while many of them start a mobile purchase, most of them don't finish it. … Read the whole story
Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year … Read the whole story
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
Taking aim at counterfeiters, Amazon has filed two lawsuits against retailers that allegedly sell knockoffs through Amazon's platform. Read the whole story
SparkPost's cloud-based email delivery service is now available in the Microsoft Azure marketplace, thanks to an integration announced on Tuesday. The integration offers Microsoft … Read the whole story