MoBlog
While desktop ads have historically had higher on-target percentages for reaching their intended audience than mobile, advertisers have made significant strides in closing the gap in recent years. Read the whole story
- COMMENTARY
Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are … Read the whole story
- COMMENTARY
Most of the examples of live video Facebook and Instagram show seem deliberately ordinary and un-"live" worthy Read the whole story
- COMMENTARY
Lower-quality tablets are not good for the long-term health of the sector. The race to the bottom may "prove detrimental to the market in … Read the whole story
Facing relentless criticism for failing to curb "fake" news, Facebook CEO Mark Zuckerberg is calling for patience and understanding. Facebook plans to make reporting … Read the whole story
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-form, cross-platform digital video content for advertisers working with NBCU's content studio. NBCUniversal … Read the whole story
Mobile data exchange adsquare announced the addition of new data providers to its existing portfolio, including 42Matters, Adgnitio, Grapeshot, Mobilewalla, and oneAudience. Read the whole story
As U.S. shoppers search for products online and U.S. retail marketers continue to ramp up campaigns preparing for the Black Friday and Cyber Monday … Read the whole story
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmatic audio ads. Adform clients will be able to purchase 15-second or 30-second … Read the whole story
Rauxa named Erika Williams as vice president of business strategy. She will be based out of the agency's New York office and lead its … Read the whole story
