MoBlog
by Gavin O'Malley, Staff Writer
Need more data to demonstrate the power of mobile? Well, 69% percent of U.S. online adults now use mobile in-store -- mainly to look up prices, product information, promotions, or … Read the whole story
by Gavin O'Malley
On Messenger, Instant Games can be accessed through a new game controller icon just below where users typically type a message. There, users can … Read the whole story
COMMENTARY
by Asaf Greiner
Some bots have already become more sophisticated and are now able to provide viewability data making fake traffic more difficult to detect. One way … Read the whole story
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by Amy Corr
Random Android App of the week: The New York Times debuted an NYT en Español edition of its news app for Android users that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As the annual mobile commerce benchmark of holiday shopping approaches, various pre-holiday shopping studies provide insights into where mobile may fit this time around. Read the whole story
by Aaron Baar
Insights uncovered by Nielsen's Mobile Performance Panel find that not all demographics or geographic regions use wireless data to the same extent. Young Millennials … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If there was any doubt that mobile would play a significant role in holiday shopping, the verdict already is in. Thanksgiving Day saw the … Read the whole story
by Larissa Faw
While many gift-givers buy health-related presents, SodaStream's new holiday campaign asserts that these gifts usually end up being useless and unwanted by the recipient. … Read the whole story
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by Tobi Elkin
The IAB Technology Laboratory released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The revised MRAID 3.0 offers … Read the whole story