Need more data to demonstrate the power of mobile? Well, 69% percent of U.S. online adults now use mobile in-store -- mainly to look up prices, product information, promotions, or … Read the whole story
On Messenger, Instant Games can be accessed through a new game controller icon just below where users typically type a message. There, users can … Read the whole story
Some bots have already become more sophisticated and are now able to provide viewability data making fake traffic more difficult to detect. One way … Read the whole story
Random Android App of the week: The New York Times debuted an NYT en Español edition of its news app for Android users that … Read the whole story
As the annual mobile commerce benchmark of holiday shopping approaches, various pre-holiday shopping studies provide insights into where mobile may fit this time around. Read the whole story
Insights uncovered by Nielsen's Mobile Performance Panel find that not all demographics or geographic regions use wireless data to the same extent. Young Millennials … Read the whole story
If there was any doubt that mobile would play a significant role in holiday shopping, the verdict already is in. Thanksgiving Day saw the … Read the whole story
While many gift-givers buy health-related presents, SodaStream's new holiday campaign asserts that these gifts usually end up being useless and unwanted by the recipient. … Read the whole story
The IAB Technology Laboratory released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The revised MRAID 3.0 offers … Read the whole story