Mobile Marketing Daily
Friday, December 2, 2016
  • Consumers Up App Usage, Especially Entertainment

    With no significant slowdown in sight, the time users spent consuming media in apps increased 38.5%, year-over-year. Read the whole story

  • Telemundo Launches First Virtual Reality Campaign

    The VR campaign promotes the upcoming new series, "El Chema," a story inspired by real-life events involving a drug kingpin resembling El Chapo that … Read the whole story

  • Programmatic Technology Leads To Programmable Brands, According To Whitepaper

    A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called … Read the whole story

  • A Blip In The World Of Wearables

    There may be trouble in wearables land. Based on a number of recent reports, the appetite for smart or connected things that are worn … Read the whole story

  • Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting

    Consumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets … Read the whole story