From the gas station to the mall to the restaurant, expect holiday shoppers to use their phones throughout their entire "purchase journey" this year. That's according to some new findings … Read the whole story
The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story
Online magazine audiences continue to shift from desktop to mobile devices, according to the latest Magazine Media 360 Brand Audience Report from The Association … Read the whole story
Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled … Read the whole story
Audience technology firm YuMe launched what it's calling an "immersive 360-degree video ad format". The unit aims to offer consumers the ability to control … Read the whole story
The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge. Read the whole story
Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia. Read the whole story
All sorts of news was vying for attention this past week. Accenture evolved its marketing services offering further, buying top UK creative agency Karmarama. … Read the whole story