Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new … Read the whole story

As Apple Watch sales tank and Pebble sells to Fitbit, it's clear that too many people have been making too many wearables for too … Read the whole story

To hold its own against offerings from Facebook and other established players, live video app Houseparty garnered millions in funding for communitainment, or communication … Read the whole story

Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke … Read the whole story

Location data and intelligence provider Foursquare said it's teaming up with Nielsen to integrate Attribution by Foursquare into Nielsen's digital measurement products. Read the whole story

Virtual reality will emerge as the next big thing in digital advertising says the Interactive Advertising Bureau (IAB), by Leonard Klie, in a recent … Read the whole story

The Weather Company, a unit of IBM, announced it's expanding off-property access to its proprietary automated ad targeting platform, Weatherfx. The move, which aims … Read the whole story

mParticle has developed a technology that allows marketers to pull customer data from all cloud services to integrate into campaigns. Read the whole story