Mobile Marketing Daily
Tuesday, December 13, 2016
  • Opera Mediaworks Rebrands As AdColony, Adds Rich Media And Display Ads

    Beginning in the New Year, Opera Mediaworks will have a new name: AdColony. The choice is an interesting one, considering that AdColony is the … Read the whole story

  • Study: Global Execs Favor Sponsored Content, News From Email Newsletters

    Busy executives primarily consume news on mobile. They are also open to advertising, especially if they find it valuable. Read the whole story

  • Facebook Backs 360-Degree Live Streams

    National Geographic's Facebook Page will publish the first 360 Live video. Later this month, Facebook is expected to begin offering Live 360 broadcasting via … Read the whole story

  • 'Esquire' Opens Pop-Up Shop On Snapchat

    Over the weekend, Hearst-owned men's lifestyle magazine Esquire opened up a pop-up channel on Snapchat's Discover platform. It allows publishers to create magazine-like content, … Read the whole story

  • The Emergence of Always-On App Aids Suitable Value Exchange

    Brands are now aligning permissions with valued behaviors and opportunities; they are timing the presentation of permissions in a more sophisticated and natural manner. … Read the whole story

  • Most Brands Plan To Increase Marketing Budgets In 2017

    Some 70% of marketers will spend more on marketing in 2017, with 67% saying they will spend up to 75%. Some 19% said they … Read the whole story