Call it a convenient feature or a desperate measure, but Twitter is testing breaking news push notifications. The feature -- first noticed by Buzzfeed -- is common among publishers trying … Read the whole story
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of … Read the whole story
At present, about 300 million Kik users are already chatting with friends and bots via text. The new feature includes one-on-one and group chats … Read the whole story
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behind Pokemon Go, had created their own game, Ingress, in 2012, that also … Read the whole story
Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more … Read the whole story
Camp + King hired Luis Farfan and Andy Lewis as associate creative directors. Most recently, Farfan was running Denada, a freelance consultancy, where he … Read the whole story
Virtual Reality just went social and the first offering from a major player is coming to mobile-based VR viewers with immersive VR system support … Read the whole story
The 54-second video allows the viewer to follow the Fiat 500X through four unique environments: beach, forest, city and snow. Read the whole story
Bhatia will take on responsibility for the management of all of Kantar Media's U.S. services, including advertising intelligence, TGI (Target Group Index), SRDS and … Read the whole story