Mobile Marketing Daily
Tuesday, December 20, 2016
  • AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising

    AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of … Read the whole story

  • Kik Adds Video Calling To App

    At present, about 300 million Kik users are already chatting with friends and bots via text. The new feature includes one-on-one and group chats … Read the whole story

  • Media Client Of The Year: Niantic

    There had been augmented-reality games before. Even Niantic, the Google-spun-off company behind Pokemon Go, had created their own game, Ingress, in 2012, that also … Read the whole story

  • 2017 Will Be The Year Of Measurement

    Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more … Read the whole story

  • REVOLVING DOOR: Luis Farfan And Andy Lewis Join Camp + King As ACDs

    Camp + King hired Luis Farfan and Andy Lewis as associate creative directors. Most recently, Farfan was running Denada, a freelance consultancy, where he … Read the whole story

  • Social VR Launches On Samsung Gear, Oculus Rift Next

    Virtual Reality just went social and the first offering from a major player is coming to mobile-based VR viewers with immersive VR system support … Read the whole story

  • Fiat Takes Viewers On 360 Journey

    The 54-second video allows the viewer to follow the Fiat 500X through four unique environments: beach, forest, city and snow. Read the whole story

  • Kantar Media Taps Bhatia As CEO, North America

    Bhatia will take on responsibility for the management of all of Kantar Media's U.S. services, including advertising intelligence, TGI (Target Group Index), SRDS and … Read the whole story