Surprising no one, Instagram just added several features that Snapchat users should find familiar. Yep, just like with Snapchat's geofilters, Instagram users can now augment their pictures and videos with … Read the whole story
Rather than a "count-on-download" minimum, the mobile ad industry should embrace a "count-on-begin-to-render" ad impression measurement minimum. That's according to new guidelines proposed by … Read the whole story
There are mobile payments and then there are mobile payments. Put another way, paying by phone can take more than one way. While in … Read the whole story
The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements … Read the whole story
As you begin planning your search marketing for 2017, it's worth paying special attention to these three areas - mobile, voice and vertical. Read the whole story
Random iPhone App of the week: Fitbit gets you moving and the achu app wants to help you avoid getting sick. Developed by Datapult, … Read the whole story
Worldwide, smartphone profits reached $9.4 billion during the third quarter of the year, according to fresh findings from Strategy Analytics. Remarkably, Apple captured a … Read the whole story
Ad company Turn has agreed to settle allegations that it deceived consumers by tracking them for ad purposes, after they attempted to avoid such … Read the whole story
Bhatia will take on responsibility for the management of all of Kantar Media's U.S. services, including advertising intelligence, TGI (Target Group Index), SRDS and … Read the whole story
Adults relive their favorite childhood Christmas. #ListenToYourSelfie. Let's launch! Read the whole story