The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, … Read the whole story

Google has introduced a new version of Accelerated Mobile Pages that it calls AMP Lite. The new Web page format will take up to … Read the whole story

Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next … Read the whole story

I just returned from CES and it is abundantly clear that audio is well on its way to becoming center stage for marketers. Music … Read the whole story

Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story

FollowAnalytics, a mobile marketing platform that aims to help marketers increase interaction through their mobile apps, launched a tool to help them personalize and … Read the whole story

More signs of trouble in ad-tech land as Rubicon Project is reportedly exploring "strategic options" for its business, including a potential sale, according to … Read the whole story

The wireless carriers' zero-ratings initiatives "present significant risks to consumers and competition," Wheeler said in a letter to lawmakers. Read the whole story