MoBlog
by Gavin O'Malley, Staff Writer
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last year, by the research firm's reckoning. … Read the whole story
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by Gavin O'Malley
Adelphic's self-service model proved particularly attractive to Time Inc., according to President and CEO Rich Battista. Read the whole story
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by Tobi Elkin
AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet … Read the whole story
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by Wendy Davis
Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers -- as well as publishers and app developers -- … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
More than half of the US population, and nearly 70% of the country's smartphone owners, play games on their mobile devices, says the report, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice assistants are coming in a big way this year. Last year, 7 million voice-first devices, most notably Amazon Echo and Google Home, hit … Read the whole story