MoBlog
by Gavin O'Malley, Staff Writer
Facebook already rules our social lives. Can it take over our TVs, too? Positioning itself accordingly, the social giant is reportedly working on an app that could "broadcast" premium fare … Read the whole story
-
by Wendy Davis
A federal judge refused to dismiss a lawsuit accusing Facebook of violating a robo-texting law by sending users messages about their friends' birthdays. Read the whole story
COMMENTARY
by Connie Garrido, Op-Ed Contributor
Mobile advertisers have been using data based on device behavior since its infancy to deliver tighter targeting, efficiency and more measurable metrics. Now, more … Read the whole story
-
by Gavin O'Malley
Righting its ship, Apple reported better-than-expected earnings for the fiscal first quarter on Tuesday. Along with record quarterly revenue of $78.4 billion -- up … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Ecommerce initiatives in organizations are going strong with many attributing the efforts to incremental sales. As might be expected, mobile is a healthy part … Read the whole story
by Laurie Sullivan
Some 97% of search terms on Pinterest are unbranded, 42% say they use Pinterest instead of a standard search engine like Google or Bing, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last … Read the whole story
by Fern Siegel
The out-of-home ads match a driver to the campaign in their location. It's hyper-local advertising on wheels, which can be site- or neighborhood-specific, with … Read the whole story
-
by Tobi Elkin
Acxiom, a provider of so-called "people-based" marketing, said it has expanded its partnership with DataXu, a provider of programmatic marketing software, an arrangement that … Read the whole story
by Steve McClellan
The two-year old mobile game and app maker is spending a bundle, not just on the Super Bowl spot, but also on a lavish … Read the whole story