In the fourth quarter, mobile ad revenue represented approximately 84% of total ad revenue -- up from about 80% of ad revenue in the … Read the whole story

Voice assistants are coming in a big way. This year, 25 million devices will be shipped, bringing the total number of voice-first devices to … Read the whole story

While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in … Read the whole story

Facebook wants to grab advertisers by leaping into video content in a big--as in long-form--way. That could be massively popular, and that's not necessarily … Read the whole story

Yahoo has prevailed in a lawsuit brought by a man who said he received more than 27,000 text alerts meant for someone else. Read the whole story

A large portion of the digital video and local TV growth will come from programmatic spending. This will occur as programmatic becomes more of … Read the whole story

T-Mobile's 60-second Super Bowl ad, running in the first quarter, stars a dapper Justin Bieber -- a self-proclaimed "celebration expert" -- describing the evolution … Read the whole story

Mobile Strike is returning to the Super Bowl for the second time, with Arnold Schwarzenegger reprising his role as a military action hero. Last … Read the whole story

LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it was debuting IdentityLink, which allows data marketers to purchase offline, online, point of … Read the whole story

Marketers would do well to incorporate mobile surveys, emojis (that's right-emojis), and micro-targeted ads on Facebook into their 2017 strategy. Read the whole story