MoBlog
by Gavin O'Malley, Staff Writer
So why is Snap, Inc. calling itself a "camera company"? Maybe because Snap doesn't want to rely solely on advertising for its financial well-being. Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone! Read the whole story
by Gavin O'Malley
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As millions of people across the U.S. prepare for Super Bowl VI this Sunday, where will consumers' eyes actually be? Skittering from mobile apps, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are smartwatches, other smart wearables and now an artificially intelligent wearable that is so smart it can tell how a conversation is going. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 45% of business owners say they will spend the majority of their 2017 marketing budget on social media because search engine optimization and … Read the whole story
by Steve McClellan
The new shop is called Madras Brand Solutions and is led by industry veteran Fred Schuster. Also joining Madras are two Ogilvy & Mather … Read the whole story
-
by Laurie Sullivan
Marketers like to think the $5 million spent for one 30-second Super Bowl LI ad will reap rewards down the road -- so what … Read the whole story
by Sara Guaglione
Total revenues for the fourth quarter of 2016 decreased 1.1% to $439.7 million. While print ad revs dropped, digital advertising revenue increased 10.9% to … Read the whole story
-
by Tobi Elkin
The rapid expansion and growing sophistication of today's audio advertising market is prompting the global advertising community to revisit audio advertising opportunities. Is 2017 … Read the whole story
-
by Tobi Elkin
Kargo, a provider of mobile brand advertising, announced the appointment of Ryan Polley as Chief Product Officer, and Julie Vaughn Ruef, General Manager of … Read the whole story
-
by Wayne Friedman
Advertising from current digital platforms for local TV stations is expected to continue its rise, totaling around $1 billion -- about 5% for TV … Read the whole story