MoBlog
by Gavin O'Malley, Staff Writer
What are analysts expecting from Twitter when it reports fourth-quarter earnings on Thursday? Not much. "Twitter is losing traction fast," Debra Aho Williamson, principal analyst at eMarketer,
explains in a … Read the whole story
by Sarah Mahoney
Set within the context of the game, only a handful of ads, including the immigration-themed Anheuser-Busch's "Born the Hard Way" and 84 Lumber's "The … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
So what if Super Bowl LI didn't really get started until the fourth quarter and kicked into high gear in overtime? Some advertisers took … Read the whole story
by Wayne Friedman
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Using YouTube views as a rough index of popularity, Anheuser Busch's "Born the Hard Way" ad for Budweiser was the clear winner with 20.2 … Read the whole story
-
by Laurie Sullivan
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strategic Super Bowl LI ad plays, landing the brands in the top two … Read the whole story
-
by Gavin O'Malley
For the publishing platform, the subscription service can't come soon enough. Last month, the company said it was cutting a third of its staff. Read the whole story
by Tanya Gazdik
"Using the Super Bowl to generate awareness for a new brand or product is a tried-and-true advertising tactic, and this year proved it still … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Once again, no big whoops. It's getting a little hard to hype Super Bowl ads. Read the whole story
by Wendy Davis
The new FCC Chair has closed an investigation into whether AT&T and Verizon violate net neutrality by their own video from consumers' data caps. Read the whole story