What are analysts expecting from Twitter when it reports fourth-quarter earnings on Thursday? Not much. "Twitter is losing traction fast," Debra Aho Williamson, principal analyst at eMarketer, explains in a … Read the whole story
Set within the context of the game, only a handful of ads, including the immigration-themed Anheuser-Busch's "Born the Hard Way" and 84 Lumber's "The … Read the whole story
So what if Super Bowl LI didn't really get started until the fourth quarter and kicked into high gear in overtime? Some advertisers took … Read the whole story
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, … Read the whole story
Using YouTube views as a rough index of popularity, Anheuser Busch's "Born the Hard Way" ad for Budweiser was the clear winner with 20.2 … Read the whole story
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strategic Super Bowl LI ad plays, landing the brands in the top two … Read the whole story
For the publishing platform, the subscription service can't come soon enough. Last month, the company said it was cutting a third of its staff. Read the whole story
"Using the Super Bowl to generate awareness for a new brand or product is a tried-and-true advertising tactic, and this year proved it still … Read the whole story
Once again, no big whoops. It's getting a little hard to hype Super Bowl ads. Read the whole story
The new FCC Chair has closed an investigation into whether AT&T and Verizon violate net neutrality by their own video from consumers' data caps. Read the whole story