MoBlog
by Gavin O'Malley, Staff Writer
Fighting back against Facebook's live video efforts, YouTube is expanding its live-streaming service. Effective immediately, the Google unit is rolling out a new mobile live-streaming feature to every
"creator" with … Read the whole story
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by Gavin O'Malley
Aiming to please publisher partners, Google will now let AMP users share source links. Soon, mobile users can expect to start seeing an "anchor … Read the whole story
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by Laurie Sullivan
Facebook's mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a … Read the whole story
by Tanya Gazdik
"A big part of our marketing will be going after that family adventure customer and being able to connect with them emotionally," Ford's Craig … Read the whole story
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by Tobi Elkin
Mobile data exchange adsquare is making region-based consumer insights from global research firm GfK available on its platform. Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
The new search advertising on Pinterest isn't as simple as simply pouring unbranded keywords and activities into a new platform and letting it ride … Read the whole story
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by Laurie Sullivan
Search experts and those that rely on positive and personal mobile experiences to market and advertise their products and services are diverging from Google's … Read the whole story
by Wayne Friedman
The duration of the game -- three hours and 47 minutes, including halftime -- meant that total non-programming time accounted for 23% of the … Read the whole story
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by Joe Mandese
Nielsen this morning said it has been accredited by the Media Rating Council to include "digital" measurement in its TV ratings, or what Nielsen … Read the whole story
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by Tobi Elkin
Native advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integration with Sizmek's StrikeAd, a mobile-first demand-side platform (DSP). The integration will offer … Read the whole story
by Jess Nelson
"The newsletter has permanently evolved into a very visual media," says Rich Wilson, vice president of customer experience at BrightWave. "When targeted to the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The television is becoming part of the Internet of Things in a big way, in addition to the smartphone and all the new Internet-connected … Read the whole story
COMMENTARY
by Kerry McCabe, Op-Ed Contributor
2017 will be the year more brands switch campaign metrics to better understand how their efforts are driving sales and impacting their business. Analytics … Read the whole story