MoBlog
by Gavin O'Malley, Staff Writer
Security is now top-of-mind for many consumers. And appealing to this trendy sentiment, WhatsApp is now offering two-step verification to its entire user base. Read the whole story
by Gavin O'Malley
Missing analysts' estimates, the struggling social network saw revenue increase by just 1% to $717 million year-over-year. Using the vaguest of terms to describe … Read the whole story
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by Laurie Sullivan
Overall, U.S. mobile advertising revenue is estimated to reach $72 billion by 2020 -- up from $33 billion in 2016, according to a recent … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its … Read the whole story
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by Sara Guaglione
CitizenNet will be incorporated into Conde Nast's data product "Conde Nast Spire," which it launched last summer. Conde Nast Spire combines online behavioral data … Read the whole story
COMMENTARY
by Karlene Lukovitz
The questions are: How long will it take for metrics generated by solutions encompassing all of the key platforms to be available, and what … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story
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by Laurie Sullivan
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Along with the continued strength of YouTube, Alphabet in January credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure whether mobile … Read the whole story