MoBlog
by Gavin O'Malley, Staff Writer
The "m" in m-commerce doesn't stand for massive. Yet, judging by the sharp growth in mobile shopping, it seems a suitable substitute. In the fourth quarter, in fact, m-commerce spending … Read the whole story
by Gavin O'Malley
As part of a broader effort to win back the trust of brands and business partners, Facebook will verify the accuracy of information it … Read the whole story
COMMENTARY
by Jana Fung, Op-Ed Contributor
The concept of server-side header bidding enables publishers to offer inventory simultaneously and directly to ad exchanges, demand-side platforms and direct sources of demand … Read the whole story
by Chase Martin
Smartphones aren't the only devices needed to enable virtual reality experiences now, with Google bringing 360-degree content to standard Web browsers. The latest version … Read the whole story
COMMENTARY
by Blair Matsuura, Op-Ed Contributor
For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of … Read the whole story
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by Tobi Elkin
Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
How did a quirky app featuring disappearing photos become such a Goliath? How did it corner the market on 13-24 year-old attention? How did … Read the whole story
by Laurie Sullivan
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In the age of digital data, where intent signals come from all sorts of activities from mobile devices, one designer clothing brand has cozied … Read the whole story
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by Thom Forbes
There was a limit, after all, to just how long Verizon could withstand the pressure of its rivals offering unlimited data plans. Starting today, … Read the whole story
COMMENTARY
by Peter Bavaro, Op-Ed Contributor
Advertisers took risks and sought opportunities to showcase new formats into the broadcast. Read the whole story