MoBlog
by Gavin O'Malley, Staff Writer
Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are … Read the whole story
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by Gavin O'Malley
WaPo said it plans to focus on producing "fast, visually captivating and experiential" storytelling. That means taking readers behind the scenes -- both nationally … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Can't think of an app that suddenly offers you more based on where you are? It's surprising that proximity isn't built into more mobile … Read the whole story
by Laurie Sullivan
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
COMMENTARY
by Blair Matsuura, Op-Ed Contributor
For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of … Read the whole story
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by Erik Sass
TEN will incorporate the video intelligence provided by Tubular Labs into its content creation, audience development, ad campaign strategy and targeting, spanning all the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In the age of digital data, where intent signals come from all sorts of activities from mobile devices, one designer clothing brand has cozied … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's virtual reality and then there's the reality relating to virtual reality. Despite all the marketing and promoting of VR headsets of various types, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Why is Snap, Inc. calling itself a "camera company"? Perhaps because it doesn't want to rely solely on advertising for its financial well being, … Read the whole story