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by Joe Mandese
Audience measurement firm comScore has been granted accreditation by industry ratings watchdog Media Rating Council for its mobile viewable impressions and related viewability metrics … Read the whole story
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by Gavin O'Malley
The social giant on Tuesday debuted an app that can "broadcast" premium fare on Apple TV, Amazon Fire TV and similar set-top boxes. Now, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Putting ad metrics and revenue ahead of user experience, Facebook's auto play announcement has to be the most stupid of the year so far. … Read the whole story
by Chase Martin
The world of virtual reality is expected to grow in the coming years, but may experience slower growth in the short term. Although the … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year. Read the whole story
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by Laurie Sullivan
The two tech giants could launch the ability to make and receive voice calls from their Internet-connected hubs later this year, Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile payments are growing significantly around the world, but that doesn't mean there is a clear winning payments provider. Much like making purchases on … Read the whole story
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by Laurie Sullivan
As Internet-connected devices gain popularity, in the future, call analytics technology will need to analyze calls made through devices such as Google Home and … Read the whole story
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by Amy Corr
Random App of the week: Playboy Enterprises, for the first time ever, has made the magazine available to subscribers in the iTunes App and … Read the whole story
by Wendy Davis
The Golden State Warriors, app developer YinzCam and beacon technology company Signal360 have prevailed in a privacy lawsuit over the team's mobile app. Read the whole story
by Karlene Lukovitz
It "celebrates the relationship and commonalities people have with food and each other," Campbell's Amy Benford tells "Marketing Daily." Read the whole story
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by Erik Sass
TEN will incorporate the video intelligence provided by Tubular Labs into its content creation, audience development, ad campaign strategy and targeting, spanning all the … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Why is Snap, Inc. calling itself a "camera company"? Perhaps because it doesn't want to rely solely on advertising for its financial well being, … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Berlin-based mobile data exchange adsquare announced its entry into the U.S. market in late January. The entry was considered a "must" even amid increasing … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Lest there were any doubt, the events of this week have made clear that the word "unlimited" has lost its usual meaning -- at … Read the whole story