MoBlog
by Gavin O'Malley, Staff Writer
Sufficiently vague, there are many ways to read the vision for Facebook's future that Mark Zuckerberg laid out on Thursday. Read the whole story
by Gavin O'Malley
Facebook is finally realizing its grand mission to "connect the world." The next aim is developing the social infrastructure for community. Read the whole story
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by Laurie Sullivan
Shorter ads seem to improve product recall, especially when combined with TrueView or Google Preferred campaigns. It's not clear whether YouTube made the decision … Read the whole story
COMMENTARY
by Julie Bernard, Columnist
Creativity, aesthetic design, functionality, and innovation are all essential elements of the mobile-ad unit that will hold Mobile Prodigies' attention, earn their loyalty, and … Read the whole story
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by Gavin O'Malley
The move -- which comes on the heels of Facebook rolling out a feature that allows page administrators to create job postings and receive … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester Research estimates smartphone retail sales will grow at a compounded annual growth rate (CAGR) of 20.4% during the next five years, and mobile … Read the whole story
by Jess Nelson
EasilyDo, Inc. announced the launch of its speedy mobile email application, Email by EasilyDo, on Android devices Wednesday. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The percentage of local mobile video ads served with location-based targeting jumped from 5% in the second quarter in 2016 to 17% in the … Read the whole story
by Tobi Elkin
33Across names former AOL Executive David Jacobs COO, and promotes Shyam Kuttikkad to chief technology officer. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ad blocking: "We're not yet in the midst of an adblockalypse." Yet he … Read the whole story
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by Philip Rosenstein
YuMe's full year 2016 revenue was $160.4 million, down from $173.3 million in 2016. The top 20 advertising customers accounted for $69.3 million, and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It will "focus instead on formats that work well for both users and advertisers." Presumably, those winning formats include the six-second unskippable bumper ad. Read the whole story
COMMENTARY
by Martin Torres, Columnist
Show me a brilliantly creative healthcare ad and I'll show you a simple ad. Simplicity is the secret sauce to much of the advertising … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Fighting back against Facebook's live video efforts, YouTube is expanding its live-streaming service. Now, mobile live streaming has been built directly into the YouTube … Read the whole story