With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, … Read the whole story

The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story

With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story

The explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers are tempted to use it, … Read the whole story

"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story

GALLEGOS United is strengthening its leadership team with Andy Lund joining as design director. In his new position, Lund will be responsible for leading … Read the whole story

Imagine a world with no spell check -- then suddenly hearing someone say that there were tools available to autocorrect all your spelling in … Read the whole story

Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ad solution that combines native advertising with granular targeting capabilities. Simpli.fi said the … Read the whole story

Wunderman New York names Kat Gates and Jeffrey Castellano as group creative directors, reporting to chief creative officer Sami Thessman. The duo will oversee … Read the whole story

Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data … Read the whole story

Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for … Read the whole story