MoBlog
by Gavin O'Malley, Staff Writer
Bring on the content! That's what Instagram is telling users with its new invitation to share multiple photos and videos in single posts. Read the whole story
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by Tobi Elkin
A new study conducted by Neuro-Insight found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds. Read the whole story
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by Gavin O'Malley
The downward trend in mobile engagement in Q4 2016 is a first since the firm began tracking mobile click-to-open rates, says Yes Lifecycle Marketing. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend … Read the whole story
by Tobi Elkin
It's been a helluva ride over the last few months for Rubicon Project as the ad-tech firm explores "strategic options" including a sale. Now, … Read the whole story
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by Tobi Elkin
Size does matter-as in the size of digital display ads when it comes to the CPM values, according to the findings of a whitepaper … Read the whole story
COMMENTARY
by Paul Müller, Op-Ed Contributor
A core selling point for mobile measurement platforms is the ability to serve as a central data collection point for hundreds or thousands of … Read the whole story
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by Tobi Elkin
Criteo, now calling itself a performance marketing technology company, reported earnings for Q4 '16 and ffscal year '16. In Q4 2016 revenue increased 43% … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
IBM's Watson already allows businesses to connect to billions of connected devices, sensors and systems globally, from which Watson gains insights. Visa's global payments … Read the whole story
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by Tobi Elkin
Cross-screen video ad platform Innovid said the Media Rating Council (MRC) extended its accreditation for desktop and mobile digital video and display-served ad impressions, … Read the whole story
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by Amy Corr
Random iPhone App of the week: The Media Math App - Advertising Calculator is an iPhone app that calculates common media formulas like CPM, … Read the whole story