MoBlog
In 2021, Snap, Inc. will soak up ad revenues in the neighborhood of $2 billion to $3.4 billion, according to a fresh forecast from Pivotal Research. That wide range is … Read the whole story
Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through … Read the whole story
Overall, only 10% to 12% of users continue to use an app seven days after downloading it, and only up to 5% still use … Read the whole story
- COMMENTARY
According to L2's Digital IQ Index Financial Services, written by Elisabeth Rosen, time spent on mobile has increased 62% in the last three years, … Read the whole story
- COMMENTARY
The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video … Read the whole story
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps. InMobi used a variety … Read the whole story
- COMMENTARY
The Republican-dominated FCC voted to exempt broadband providers with fewer than 250,000 customers from truth-in-pricing rules. Read the whole story
- COMMENTARY
With most brands now adopting mobile, it's become essential to use location data to more effectively connect with customers. Location data doesn't simply indicate … Read the whole story
A quarter of email-driven revenue was derived from smartphones in the last quarter of 2016, according to Yes Lifecycle Marketing's latest benchmark report, released … Read the whole story
In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- off from its big double-digit hikes in previous periods. Bright … Read the whole story
Drug Free Kids Canada wants to make having the talk about driving while high as painless as possible with "The Call That Comes After," … Read the whole story
