MoBlog
by Gavin O'Malley, Staff Writer
Among Twitter's efforts to give users more control: giving them the ability to mute certain keywords, phrases, and entire conversations from their notifications; trying to identify accounts as they're
engaging … Read the whole story
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by Gavin O'Malley
Amen-Kroeger oversees the development and release of ad products, including targeting features, ad formats and measurement tools. Pinterest continues to hold its own at … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the … Read the whole story
by Laurie Sullivan
Google has introduced a playable advertising format in Universal App Campaigns that allows users to play a lightweight version of the video game in … Read the whole story
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by Laurie Sullivan
Marfeel, which helps monetize mobile traffic, released technology on Wednesday that allows publishers to quickly integrate their news feeds with Apple News, which pulls … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Despite the ongoing tradition of buying in stores, consumers put more trust in mobile and online shopping, from a security standpoint. While mobile wallet … Read the whole story
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by Tobi Elkin
YuMe said it has joined with Nielsen to launch a programmatic platform-based campaign-based audience measurement offering for connected TV (CTV) campaigns. The solution allows … Read the whole story
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by Tobi Elkin
Audience measurement and data platform Tru Optik is partnering with Videology. The aim is to enable Videology clients to access Tru Optik's OTT marketing … Read the whole story
by Laurie Sullivan
Yelp and mobile platform Nowait, which allows users to check nearby restaurants' wait time and virtually get in line, formed a partnership in August … Read the whole story
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by Tobi Elkin
Location intelligence provider Foursquare launched a new software development kit (SDK) with proprietary location technology called "Pilgrim SDK." The SDK aims to make the … Read the whole story
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by Amy Corr
CommunityAmerica Credit Union (CACU), a not-for-profit Kansas-based financial institution, named Cactus as its agency of record. The agency will be responsible for providing strategic … Read the whole story
by Karlene Lukovitz
Most pairs of the limited-edition sneakers will be used for various promotional purposes, but a handful will be made available to the public closer … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things is reaching retail, with most uses focused on customer engagement. Retailers using IoT technology also are finding that customer experiences … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Our new approach injected tremendous uncertainty into the broadband market," FCC Chairman Ajit Pai said this week. Read the whole story