MoBlog
by Gavin O'Malley, Staff Writer
Last quarter, wearable shipments reached an all-time high of 33.9 million units, according to International Data Corporation (IDC). That amounted to a 16.9% jump, year-over-year, the market research
and advisory … Read the whole story
by Gavin O'Malley
Snap Inc.'s stock opened at $24 per share on Thursday. Showing strong investor interest, that's 41% higher than the $17 share price the company … Read the whole story
by Laurie Sullivan
Google has introduced a playable advertising format in Universal App Campaigns that allows users to play a lightweight version of the video game in … Read the whole story
by Gavin O'Malley
Series users can post photos and concise bit of text in collections that piece together over time. Unlike Snapchat's popular service, however, the content … Read the whole story
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by Jess Nelson
Only two industries remain desktop dominant in email opens, according to SendGrid's Global Email Benchmark report released Wednesday, compared to eight industries one year … Read the whole story
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by Laurie Sullivan
Marfeel, which helps monetize mobile traffic, released technology on Wednesday that allows publishers to quickly integrate their news feeds with Apple News, which pulls … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Local, mobile and logged-in location-based advertising that leverages 8 terabytes of data monthly to connect buyers and sellers seems like a lofty goal for … Read the whole story
by Tanya Gazdik
UberMedia analyzed mobile location visitation data from more than 18,000 auto dealerships. Ford, Mercedes, and Toyota are the least cross-shopped brands. Read the whole story
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by Tobi Elkin
Ad management tech provider AerServ launched open call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser … Read the whole story
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by Amy Corr
To celebrate the 50th anniversary of the Summer of Love, the Berkeley Art Museum and Pacific Film Archive (BAMPFA) is bringing the spirit of … Read the whole story
by Karlene Lukovitz
Most pairs of the limited-edition sneakers will be used for various promotional purposes, but a handful will be made available to the public closer … Read the whole story
by Laurie Sullivan
Yelp and mobile platform Nowait, which allows users to check nearby restaurants' wait time and virtually get in line, formed a partnership in August … Read the whole story
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by Amy Corr
Random App of the week: Love social media, but hate all the usernames, passwords and apps to visit? Take a look at Gaddr. It … Read the whole story
by Tobi Elkin
WPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a newly created position. Walczak previously served as global CEO of Light Reaction, a … Read the whole story
by Erik Sass
T-Mobile's #NSFWireless :60s commercial with Kristen Schaal generated more than 26M YouTube views over three weeks, propelling the company to the #4 spot on … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, and a good way for YouTube to finally prove its real worth to … Read the whole story