MoBlog
by Gavin O'Malley, Staff Writer
Facing continued pressure from civil rights groups, Facebook is adding additional language to its policies to more clearly explain that developers cannot "use data obtained from us to provide tools … Read the whole story
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by Tobi Elkin
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have joined forces to help marketers offer interactive video across screens, including desktop, mobile, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application … Read the whole story
by Tobi Elkin
Real-time TV measurement firm iQ Media named Kevin Kohn as its new CEO. Kohn, a media and TV analytics veteran, will focus on offering … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things is taking to the high seas. Cruise ships are being retrofitted and reengineered to include the latest IoT technology to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbling around actual reality trying … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Marketers searching for the secret sauce of how to "engage" with consumers and how to get them to associate specific ads with their brands … Read the whole story
COMMENTARY
by Marc Veuger, Op-Ed Contributor
Local news networks should focus on building apps and second-screen experiences that communicate directly with their audiences in real time. By interacting with viewers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Personalisation is often put forward as the way to boost conversions, but what do email marketers who have tried it have to say? Well … Read the whole story