Is your mobile marketing strategy still a work in progress? You're not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Read the whole story
The move is part of a broader effort to invest in original video content and bring advertisers into the fold. Among other content efforts, … Read the whole story
Random App of the week: Hersch Games created EyeCons, a match-two puzzle game that awards location-specific, physical prizes. Marketed as a customizable tile game … Read the whole story
While AI probably will have a major effect on our lives, its impact on life in 2017 will be minimal. Marketers would be better … Read the whole story
Urban Airship announced the expansion of its Web notification solution on Wednesday -- a real-time messaging application email that marketers can leverage to target … Read the whole story
On Tuesday, Fox introduced a new and improved Fox Now app that will package the Fox network, FX and National Geographic. But isn't it … Read the whole story
The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level. Read the whole story
SunTrust and its agency StrawberryFrog are expanding the bank's so-called "onUp movement" to help Americans move from financial stress to financial confidence. Elements include … Read the whole story
It's that time of year when NCAA March Madness takes over much of TV airwaves and the cultural conversation. Generally, marketers and advertisers gear … Read the whole story
1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a … Read the whole story
Google Analytics helped Yoobi marketers discover the shift in the back-to-school season buying trend. Yoobi attributes the uptick to brand awareness, resulting in 40% … Read the whole story
The world of digital publishing is constantly evolving. Trends that are hot one minute seem to be passe the next, and the industry is … Read the whole story