Promising more transparency, digital ad firm SocialCode and creative crowdsourcing network Tongal are offering brands a solution for developing and distributing paid social, video and mobile campaigns. Read the whole story
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond … Read the whole story
In the coming months the company will clarify how it intends to use its roots as a social network to take a bigger piece … Read the whole story
76% of subscribers were inactive in Q4 in the consumer services sector, and only 4% were active within 90 days; B2B engagement showed 91% … Read the whole story
The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level. Read the whole story
As marketers, we already know that mobile is important. Over the past few years, the phone in one's hand has become just as important … Read the whole story
Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video … Read the whole story
Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale … Read the whole story
A majority of Americans will celebrate St. Patrick's Day on Friday, according to personal finance company WalletHub, with 56% of Americans expected to drink … Read the whole story
xAd on Thursday released a pay-for-performance revenue model for driving offline visits based on location. U.S. marketers only pay for the ads that serve … Read the whole story
Epsilon was tapped by GNC to handle the development and launch of the company's new loyalty program technology platform in the United States. The … Read the whole story
Driven by lower prices, new devices and an expanding array of content, the market size of virtual and augmented reality headsets is being propelled … Read the whole story
It's that time of year when NCAA March Madness takes over much of TV airwaves and the cultural conversation. Generally, marketers and advertisers gear … Read the whole story