MoBlog
by Gavin O'Malley, Staff Writer
Sorry, Snap, but Apple just gave iOS users one less reason to employ their Snapchat apps. Now, iOS users who want to share videos with captions can choose Apple's Clips. … Read the whole story
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by Tobi Elkin
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story
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by Gavin O'Malley
"It's a dashboard for insights on chain-level foot-traffic performance that can be easily compared to a competitive set and to the broader industry," notes … Read the whole story
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by Jess Nelson
Email marketing is an increasingly mobile channel, according to a new study by MessageGears, which reveals that consumers are engaging more and more with … Read the whole story
COMMENTARY
by JM Herrmann, Op-Ed Contributor
Whether that be physical, mental, financial or even nutritional, we can't deny how much we rely on technology to help us to achieve a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Animoto is introducing a square-format video tool for its Marketing Video Builder, giving small and medium-sized businesses a good way to get their messages … Read the whole story
by Wendy Davis
"The creation, analysis, and transfer of consumer data for marketing purposes constitutes speech," the Association of National Advertisers and others argue to the FCC. Read the whole story
by Sarah Mahoney
Which promotional methods worked best last year? Free shipping was the biggest winner at 39%, followed by social media and email promotions, named by … Read the whole story
COMMENTARY
by Michael Collins, Columnist
Most B2C marketers now have more distribution channels than they did just a few years ago. Though these channels afford marketers more data to … Read the whole story
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by Thom Forbes
Walmart continues to augment its e-commerce strategy of "if you can't beat 'em, buy 'em or incubate 'em." Yesterday, the Bentonville, Ark.-based retailer announced … Read the whole story