MoBlog
by Gavin O'Malley, Staff Writer
Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users will soon be able to share … Read the whole story
by Gavin O'Malley
Critically, Snapchat's general popularity has yet to undercut its status among Millennials, according to comScore's 2017 Cross-Platform Future in Focus report. Read the whole story
by Laurie Sullivan
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application … Read the whole story
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by Tobi Elkin
Content discovery platform Taboola said it will collaborate with The Trade Desk to enable the ad-tech firm's customers to programmatically buy video and native … Read the whole story
COMMENTARY
by Michael Baer
Contrary to what many marketers are thinking of late, the benefits for a brand can be many. Read the whole story
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by Philip Rosenstein
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships are affecting overall fan engagement. Read the whole story
COMMENTARY
by Julie Bernard, Columnist
Mobile Prodigies tell marketers they are constantly weighing the benefits of sharing their personal data - and that they will grant data-sharing approval when … Read the whole story
by Laurie Sullivan
The Offer Management platform is one of seven prototypes that debuted at the Adobe Summit during the Sneaks session, which showcases the engineering team's … Read the whole story
by Wayne Friedman
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding … Read the whole story
COMMENTARY
by John Motavalli, Columnist
The IAB's Randall Rothenberg is not buying that Adblock Plus has gotten the ad tech industry to play along with its very robust Acceptable … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer … Read the whole story