Instagram is working on a tool for users to book appointments, opening up a host of business opportunities. "We'll roll out the ability to … Read the whole story

Google will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer. Read the whole story

Drawbridge and outstream video provider Teads are teaming up to help marketers and agencies access and use programmatic video inventory on both desktop and … Read the whole story

The shift to digital drove Austin Feld, director of user acquisition at Hooked on Phonics, to work with Lucktastic, a free app and entertainment … Read the whole story

What you and I call native advertising, John Oliver once called "repurposed bovine waste." Read the whole story

Adidas is taking its running shoes and racing after its audience--on digital platforms. That's what its customers are watching Read the whole story

With publishers adopting header bidding in droves, it's clear they're increasing revenue, sometimes dramatically, by replacing their waterfalls. Across the board, eMarketer found 48% … Read the whole story

As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer … Read the whole story

The retail industry is now shifting to smaller stores. In 2015, small format retail categories - drug, dollar and convenience stores - outgrew larger … Read the whole story