MoBlog
by Gavin O'Malley, Staff Writer
Under pressure from anxious investors, Snap is courting Madison Ave. with ever fancier ad offerings. Take Snapchat's new "Engagement Audiences" initiative, which invites brands to target those users
who previously … Read the whole story
-
by Gavin O'Malley
Stateside, Facebook Messenger users can now expect a little help from M, the AI-powered virtual assistant that Facebook has been developing for more than … Read the whole story
-
by Gavin O'Malley
Ev Williams just sold roughly $4 million worth of Twitter stock, according to a fresh SEC filing, while a company rep says he could … Read the whole story
by Sara Guaglione
One of the goals of the Motor Trend OnDemand app is to convert some of the brand's 4 million YouTube subscribers to SVOD subscribers. … Read the whole story
by Jess Nelson
Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization. Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies and associations" -- and that's the aspect I'm going to focus on. Read the whole story
-
by Steve McClellan
Virta founder and CEO Mika Hayrinen will run the combined Mediabrands and Virta operations in the country. He'll report to Mediabrands Nordics CEO Michael … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Copley Advertising sends anti-abortion ads to the smartphones of "abortion-minded women" who visit health clinics, according to Massachusetts Attorney General Maura Healey. Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
March was a milestone month for artificial intelligence M&A. There were a cool dozen deals in March 2017, roughly double last year's monthly average. … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Time Inc., the nation's largest magazine publisher, announced a strategic partnership with Speakr, a media-buying platform connecting brands to social media influencers, to create … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
There's no such thing as a free lunch -- but when something is free, consumers often want it. Case in point: Even though consumers … Read the whole story