Trying to prove its worth to brand partners, Twitter is expanding its partnerships with Nielsen and comScore and teaming up with several other third-party … Read the whole story

Mobile continues to be seamlessly integrated into people's daily activities, almost becoming an involuntary activity. Within two to five years, advertisers and consumers will … Read the whole story

After looking like a cross-section of the Alps, during its first month after floatation, Snap's share price seems to have plateaued just a shade … Read the whole story

Former 'Wall Street Journal' writer Mossberg is editor-at-large and co-founder of 'Recode' and executive editor of 'The Verge,' brands owned by Vox Media. He … Read the whole story

Although ad targeting in email has become a focus for Google, the latest debacle shows the company does not understand the meaning of the … Read the whole story

POSSIBLE Mobile hired Jeff Hasen as mobile strategist. Read the whole story

The shift from tried and true desktop formats, like banner ads, is just one aspect of mobile marketing motivating brands and agencies to re-think … Read the whole story

The repeal of the broadband privacy rules highlights the need to restore the FTC's power to police AT&T, the agency says. Read the whole story

Among households with both traditional TV and OTT, Traditional rules the roost in terms of time spent, as OTT continues to act more as … Read the whole story

While the YOLO mentality runs rampant amongst millennials, this demographic is quickly becoming more aware of the importance of financial planning. That's because major … Read the whole story

Chatmeter CEO Collin Holmes talks about the importance of reviews and the future of search. Read the whole story