MoBlog
by Gavin O'Malley, Staff Writer
Stories -- with lets people share moments from their day in slide-show form -- is proving to be a big success for Instagram. Since January, the number of people using … Read the whole story
by Gavin O'Malley
Continuing to challenge Facebook's ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. The … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined … Read the whole story
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by Amy Corr
Random iPhone App of the week: Aura Health wants to help those of us who are stressed, run-down and anxious. The company essentially wants … Read the whole story
by Sara Guaglione
Titled "First Impressions" and created by the Guardian's in-house VR team, this is the third virtual reality project from the Guardian available on Daydream … Read the whole story
by Jess Nelson
Urban Airship announced a real-time marketing automation platform that syncs communication across any interface or marketing channel. Marketers can draft notifications, incorporate customer data, … Read the whole story
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by Wendy Davis
New York resident LaTisha Satchell's class-action allegations "consist mostly of atmospherics with no substance," the Golden State Warriors say. Read the whole story
by Larissa Faw
The campaign from agency imre features the experiences of influencers at different resorts, by way of both live social content and post-trip "snapisodes." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The proximity of the searcher to the physical address is the biggest factor for users, giving more credence to the advancements Google has made … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Google's move last week on marketing-mix modeling represents a small step in supporting independent measurement. Google said its Marketing Mix Model (MMM) Partners program … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
It's so 2008 to use words alone to talk to teens. Today, teens are increasingly communicating with emoji (small digital icons used to express … Read the whole story