MoBlog
by Gavin O'Malley, Staff Writer
Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads than other. Luckily for Facebook and … Read the whole story
by Laurie Sullivan
On Friday, Verily unveiled a health watch for research. The company calls this wearable device a Study Watch. It supports physiological and environmental sensors … Read the whole story
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by Gavin O'Malley
Uber's business continued to grow at a healthy clip in the face of significant headwinds, despite current controversies. At least among millennials, Uber's reputation … Read the whole story
by Sarah Mahoney
"What we heard over and over was that they love Trulia for the ways it helps them figure out not just the house they … Read the whole story
by Tanya Gazdik
Maserati North American leveraged Facebook's advertising solutions to drive early awareness, consideration and purchase intent for the Levante SUV while navigating the challenges of … Read the whole story
by Steve McClellan
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Tone up your attribution by using the new cross-device ID template, or RFI, from the Digital & Data Marketing Association. Read the whole story
COMMENTARY
by Laurie Petersen
Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
How do you keep up with what billions of people are saying on social media? Relax. Somebody is doing it for you. Local Measure, … Read the whole story