MoBlog
by Gavin O'Malley, Staff Writer
Ahead of the NewFronts, Twitter on Tuesday began rolling out in-stream video ads. And, the struggling social giant seems very confident that the new offering will be a hit among … Read the whole story
by Tobi Elkin
Despite the fact that programmatic media and ad tech, in general, have received a thrashing in recent months, spending on programmatic display advertising is … Read the whole story
-
by Laurie Sullivan
The financial loss of non-exclusivity will be more difficult to bear compared with the multimillion-dollar fine. "Competition breeds innovation," Yandex CEO and co-founder Arkady … Read the whole story
-
by Gavin O'Malley
The social giant's streaming video service came under intense scrutiny after video surfaced of one Ohio man gunning down another. It is just the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
For many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now, text … Read the whole story
by Tobi Elkin
Pandora kicked off a new brand campaign dubbed "Sounds Like You" and said it's making Pandora Premium, previously available by invitation only, available to … Read the whole story
-
by Wendy Davis
In a blow to Uber, another federal judge in California has refused to dismiss a lawsuit, accusing the company of engaging in false advertising … Read the whole story
by Sarah Mahoney
The ad is running on sports programming, including MLB and playoff games for both the NHL and NBA. The campaign includes digital, mobile, social … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
It's the end of era. For the first time ever, Android has bested Microsoft Windows as the world's most popular operating system, according to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"I dearly hope ... we don't rush to unwind the basic protections that now protect our economic liberty and the open Internet," FTC Commissioner … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Major League Baseball Players Association launched a social app for MLB players to interact with their fans. Two outside vendors are also helping … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
Google's biggest competition isn't other search engines like Yahoo (1% on mobile, 7% desktop) or Bing (1% mobile, 5% desktop). It's Siri, which accounted … Read the whole story