Accenture, the big management consulting firm that is also a leading provider of advertising services, has retained IPG Mediabrands' UM unit as its strategic … Read the whole story

The number of US mobile-offer users grew 11% to 104 million in 2016. Usage is especially skyrocketing with millennials. Read the whole story

Digital video watching has doubled in a decade, while mobile video has quadrupled in half that time. This is a mega trend that will … Read the whole story

SITO Mobile, the mobile engagement platform, announced the release of a newly enhanced Real-Time Verified Walk-In Service providing verification and attribution for location-based marketing … Read the whole story

Brands are beginning to invest significant sums in platforms that require vertical content, given that people are spending more time on their mobile phones. … Read the whole story

Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement … Read the whole story

Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined … Read the whole story

The search engine able to provide the best answer to an individual question based on personal experience and the ability to connect the dots … Read the whole story

Online video is spreading to another new format: digital magazines. Flipboard, which helps publishers produce digital content in magazine-like formats, is introducing new video … Read the whole story