MoBlog
by Gavin O'Malley, Staff Writer
Another day, another milestone for Facebook's favorite son. Yes, Instagram has surpassed 700 million monthly active users, the Facebook unit announced on Wednesday. Read the whole story
by Tobi Elkin
AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive technology demos, including connected TV, smart home appliances, and a virtual reality … Read the whole story
by Gavin O'Malley
The goal of the experiment is to offer users "additional perspectives and information, including articles by third-party fact-checkers," Sara Su, a product manager at … Read the whole story
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by Tobi Elkin
IPG Mediabands' mobile marketing agency Ansible announced a global partnership with Celtra, a creative management platform, that will offer clients access to Celtra's suite … Read the whole story
by Joe Mandese
In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
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by Ray Schultz
Email is the No. 1 personalization channel. But only 45% agree they are getting personalization right, an Evergage survey finds. Read the whole story
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by Laurie Sullivan
Nearly half of CMOs say they will spend between 30% and 50% of their budgets on retention and loyalty. Only 1 in 3 admit … Read the whole story
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by Tobi Elkin
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
by Laurie Sullivan
Some brands are seeing a much higher share of Google Shopping traffic come from them -- particularly those selling items that are expensive to … Read the whole story
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by Tobi Elkin
Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story
COMMENTARY
by Ed Keller
It's critical for these same top executives to understand that social media is only a part of the social influence equation. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
While more than 90% of publishers said they saw native ad revenue increase in in the last year, slightly more than half of those … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's no stopping mobile commerce. Way back in 2015, desktop and laptop purchasing dominated online purchasing. Not so today. At the end of 2015, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Optimizing data that links images with prices, store hours and locations now plays a major role in search strategies, as online searches are tied … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
On all kinds of devices, digital video garnered $9.1 billion last year, 53% higher than the year before. But mobile ad revenue topped 50% … Read the whole story