Another day, another milestone for Facebook's favorite son. Yes, Instagram has surpassed 700 million monthly active users, the Facebook unit announced on Wednesday. Read the whole story
AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive technology demos, including connected TV, smart home appliances, and a virtual reality … Read the whole story
The goal of the experiment is to offer users "additional perspectives and information, including articles by third-party fact-checkers," Sara Su, a product manager at … Read the whole story
IPG Mediabands' mobile marketing agency Ansible announced a global partnership with Celtra, a creative management platform, that will offer clients access to Celtra's suite … Read the whole story
In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
Email is the No. 1 personalization channel. But only 45% agree they are getting personalization right, an Evergage survey finds. Read the whole story
Nearly half of CMOs say they will spend between 30% and 50% of their budgets on retention and loyalty. Only 1 in 3 admit … Read the whole story
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
Some brands are seeing a much higher share of Google Shopping traffic come from them -- particularly those selling items that are expensive to … Read the whole story
Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story
It's critical for these same top executives to understand that social media is only a part of the social influence equation. Read the whole story
While more than 90% of publishers said they saw native ad revenue increase in in the last year, slightly more than half of those … Read the whole story
There's no stopping mobile commerce. Way back in 2015, desktop and laptop purchasing dominated online purchasing. Not so today. At the end of 2015, … Read the whole story
Optimizing data that links images with prices, store hours and locations now plays a major role in search strategies, as online searches are tied … Read the whole story
On all kinds of devices, digital video garnered $9.1 billion last year, 53% higher than the year before. But mobile ad revenue topped 50% … Read the whole story