MoBlog
by Gavin O'Malley, Staff Writer
Brands are spending more on iOS, while performance marketers are becoming more efficient with their spending on Android, new research from Fiksu suggests. Read the whole story
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by Gavin O'Malley
While Facebook isn't giving up on virtual reality, the social giant is putting its related content efforts on hold. That means Story Studio -- … Read the whole story
by Philip Rosenstein
On Monday mobile brand advertising firm Kargo announced its first vice president of programmatic sales, Justin Maggio. Read the whole story
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by Laurie Sullivan
A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun … Read the whole story
by Steve McClellan
The new device looks like an accessory to a handbag. But if the bag is stolen, the victim can dial an sms code into … Read the whole story
by Tanya Gazdik
"The tagline in the co-branded spot was specifically created for this piece of content," Autotrader's Jessica Stafford tells "Marketing Daily." Read the whole story
COMMENTARY
by Sean MacDonald, Op-Ed Contributor
Social-commerce entrepreneurs are introducing a new set of marketing concerns and opportunities for branding, message control, product quality and distribution. Read the whole story
COMMENTARY
by Tom Alexander, Op-Ed Contributor
Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels. Read the whole story