-
by Aaron Baar
In a new report, "Game On," looking at YouTube targeting of gamers, Strike Social finds that many gaming marketers are creating YouTube advertising that … Read the whole story
-
by Gavin O'Malley
Created in partnership with Endemol Shine Latino, "Love Clicks 24/7" will combine live 24/7 video streaming footage with competitions, which are specifically designed to … Read the whole story
COMMENTARY
by Julie Bernard, Columnist
Mobile marketers, take note: Millennials already live in an omnichannel shopping mindset. In fact, they were living in this mindset years before most businesses … Read the whole story
-
by Laurie Sullivan
The Harmon Kardon speaker device allows users to make and receive hands-free phone calls through Skype. Read the whole story
by Karlene Lukovitz
In addition, 15-second spots are running online, including mobile, on Hulu, Kargo, YouTube and Maker Studios, as well as on social channels. The campaign's … Read the whole story
by Tanya Gazdik
"The tagline in the co-branded spot was specifically created for this piece of content," Autotrader's Jessica Stafford tells "Marketing Daily." Read the whole story
-
by Philip Rosenstein
Through the relationship, British Telecommunications will use Rubicon's technology to manage programmatic sales across various platforms including mobile in-app, mobile Web, video and desktop. … Read the whole story
by Steve McClellan
The new device looks like an accessory to a handbag. But if the bag is stolen, the victim can dial an sms code into … Read the whole story
-
by Amy Corr
SITO Mobile promoted Jon Lowen to chief operating officer, Adam Meshekow as chief revenue officer and Michael Blanche as chief technology officer. Read the whole story
-
by Laurie Sullivan
A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun … Read the whole story
-
by Laurie Sullivan
On Tuesday, Amazon unveiled Echo Show, a home hub Internet-connected device with a 7-inch video screen that goes on sale in June and offers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile advertising has now overtaken desktop in both the UK and U.S., according to the respective IAB figures. There's just one problem -- viewability. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Retail businesses today face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience that users demand. And, says the report, those users won't … Read the whole story
COMMENTARY
by John Bates
Looking at customers' decisions and interactions leads to a more holistic understanding of the long-term value of consumers' brand experiences beyond the clicks leading … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Much of this Sinclair deal looks good on paper -- but only if one believes deeply that the local TV business will still exist, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The vast and venerable BBC, the scrappy Newsy -- both carve out a place for themselves in digital news. Read the whole story