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by Gavin O'Malley
It's up to the sender of a snap whether to give recipients the option of viewing snaps ad infinitum. After friends are finished viewing … Read the whole story
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by Laurie Sullivan
On Tuesday, Amazon unveiled Echo Show, a home hub Internet-connected device with a 7-inch video screen that goes on sale in June and offers … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Some say content is king. Some say data is king. I think it's a duopoly, not a monarchy, and recent moves from Facebook and … Read the whole story
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by Jess Nelson
Vision6 announced a product integration and partnership with Twilio on Tuesday to complement email marketing campaigns with text messages. Read the whole story
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by Wendy Davis
A federal appellate court has agreed to reconsider its earlier ruling that the FTC lacks authority to prosecute AT&T for allegedly throttling customers. Read the whole story
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by Amy Corr
Art speaks to most people, but not all of us. Pinacoteca de Sao Paulo Museum, Ogilvy Brazi and IBM created the "The Voice of … Read the whole story
by Laurie Sullivan
As campaigns have become more about creating new digital experiences, McDonald's has recently launched campaigns using virtual and augmented reality. Read the whole story
by Sara Guaglione
The new site "reflects a renewed goal to help people get more out of their whisky," by focusing more on reviews, lifestyle content and … Read the whole story
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by Tobi Elkin
DataXu on Wednesday launched a self-serve TV buying platform that it said will enable brands and agencies to reach custom audiences and access real-time … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile advertising has now overtaken desktop in both the UK and U.S., according to the respective IAB figures. There's just one problem -- viewability. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
For the full year, Time Inc. is predicting its various online media outlets will generate a total of over 8.5 billion digital video views. … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the … Read the whole story
COMMENTARY
by Lizzy Hanna, Op-Ed Contributor
We need to provide real intelligence back to marketers in terms of what they can expect out of this new data-driven and measureable connected … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile technology already got most consumers connected and now the Internet of Things is doing the same for their homes. A profile of connected … Read the whole story
COMMENTARY
by Alex Campbell
I believe chatbots will be pervasive for brands in three years. Here's why. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
A new report estimates cross-device audience ID matching will be used in 58% of online ad spend in the U.K. by 2020, compared with … Read the whole story
COMMENTARY
by John Bates
Looking at customers' decisions and interactions leads to a more holistic understanding of the long-term value of consumers' brand experiences beyond the clicks leading … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Spending on ads that support original digital video content has nearly doubled in the past two years. The average annual ad spend around original … Read the whole story