Diving headfirst into a thorny policy debate, Microsoft says governments are partly to blame for the "WannaCrypt" -- or "WannaCry" -- wordwide cyberattacks. It … Read the whole story

A survey from Advertiser Perceptions says things like decluttering Websites, better targeting of ads and creating ads expressly for digital all help the ad … Read the whole story

A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of … Read the whole story

Google this week will unveil new innovations on its ad platform based on advances in machine learning and computing technology, and is expected to … Read the whole story

Well Done, a social video food brand launched in March with already more than 155 million views, has made a deal with Kraft Heinz … Read the whole story

For marketers, negative references serve as a reminder of why it's important to have an active plan to manage a company's online reputation in … Read the whole story

The iProspect report provides an analysis and overview of the trends and opportunities relevant for brands that are taking a strategic, performance focused approach … Read the whole story

Forrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile … Read the whole story

When marketing budgets were booming with no end in sight, advertisers ran dedicated ads for kids as well as for parents. After all, children … Read the whole story

Summer vacation spending in America was projected to reach $89.9 billion in 2016, with 65% of Americans reporting that taking a vacation is important … Read the whole story

Apple sold 50.8 million phones during the quarter ended April 1, down from 51.2 million sold during Q2 2016. Yet Apple actually made more … Read the whole story