Along with a new name -- Mixer -- Microsoft is adding some new features to its game streaming service, Beam. Users of the service should soon be able to live-stream … Read the whole story
Brands testing the new function include Universal Pictures, Visa, P&G, Pillsbury, Toyota, L'Oreal, Adidas and Tesco. Pinterest is also making it easier for brands … Read the whole story
Today, marketers are able to use cars in an even more powerful way. By combining Internet functionality with the traditional automobile, the connected car … Read the whole story
Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly … Read the whole story
According to the Center for the Study of Women in Film and Television, female film protagonists reached an all-time high in 2016. Films like … Read the whole story
The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative … Read the whole story
As a former Yahoo CEO and president of Fox Interactive Media, Levinsohn shared his thoughts on challenges that marketers face in an increasingly "convoluted … Read the whole story
The tool is an extension to the open-source Software Development Kit (SDK) used to build Instant Articles. An update in the SDK generates the … Read the whole story
Forrester's sensational latest report calls time on digital display due to quality issues and CMOs waking up to safer, more cost-effective alternatives. Read the whole story
Most marketers concentrate on channel measurement. But is that as far as they can go? Read the whole story
To combat the "filter bubble" phenomenon, Facebook is going in the opposite direction, at least in its Trending results. It will now allow users … Read the whole story
WeCanResist.it is a new app that gives users the ability to turn President Trump's tweets into donations to nonprofits fighting on the front lines … Read the whole story
WeCanResist.it is a new app that gives users the ability to turn President Trump's tweets into donations to nonprofits fighting on the front lines … Read the whole story
WeCanResist.it is a new app that gives users the ability to turn President Trump's tweets into donations to nonprofits fighting on the front lines … Read the whole story
WeCanResist.it is a new app that gives users the ability to turn President Trump's tweets into donations to nonprofits fighting on the front lines … Read the whole story
Could it be that ad fraud is declining? A new report by the Association of National Advertisers and White Ops indicates that economic losses … Read the whole story
The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's … Read the whole story
Differences in core values and media consumption habits of consumers living in the Heartland. Read the whole story
Unlike March, April had no $15 billion deals for artificial intelligence technology. What's more, not one April AI deal included an announced value. But … Read the whole story
Surprising no one, Snap's first earnings report is eliciting mixed feelings from analysts and company watchers. Among other issues, Jessica Liu, senior analyst at … Read the whole story