Considered the fifth-most-effective app install format, interactive ads -- or "playables" -- are now being used by 64% of top app install marketers. Going … Read the whole story

Essential Products CEO Andy Rubin -- co-inventor of the Android operating system while at Google -- showed off his latest creation, the Essential Phone. … Read the whole story

The launch campaign for Denny's on Demand includes a 30-second TV spot and three :15s that focus in on vignettes from that longer spot, … Read the whole story

The Google Arts & Culture team worked with Google Search engineers to improve how the engine understands and recognizes artwork. Read the whole story

AOL announced the beta launch of Smart Yield, a mobile-first solution that aims to level the demand bidding playing field for mobile publishers. By … Read the whole story

Tracking more than ratings and reviews of six current-generation flagship smartphones, Strategy Analytics' Consumer Sentiment Analysis found the camera was the most-mentioned feature. Read the whole story

Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, … Read the whole story

A law firm and a fashion retailer have brought trademark infringement suits against Google over results in the search ads. Read the whole story

Here are some recommendations on how quick service restaurants (QSRs) and consumer packaged goods (CPG) brands can use Facebook, Instagram, Snapchat, Pinterest, and Twitter … Read the whole story

Two years ago, the Federal Communications Commission proposed fining AT&T $100 million for failing to tell customers with "unlimited" data that they could be … Read the whole story

Bill O'Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show. These … Read the whole story

At least three times in as many weeks, I've found myself involved in this very conversation: "Teens don't use Facebook anymore," my verbal sparring … Read the whole story

Despite all the buzz about Instagram and Snapchat, 49% of U.S. Hispanic auto buyers are on Twitter, and smart automakers are figuring out ways … Read the whole story

Because bilingual buyers are fastest to purchase, it's critical that auto brands meet them on their mobile devices. Read the whole story

Lack of opportunity is the main reason for not having tried virtual reality (VR) or augmented reality (AR), according to a new study. Yet … Read the whole story

Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail … Read the whole story