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Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads and Google Product Listing Ads, Amazon … Read the full story by Laurie Sullivan
Commentary
As promised, Google is rolling out a new button in mobile search ads that allows users to make a purchase directly from that ad. The new mobile "buy" button takes … Read the full story by Erik Sass
News
InMobi, a Bangalore-based company, unveiled Miip last night, a discovery platform that provides curated content for users in apps via a mascot - a monkey. The application hopes to become … Read the full story by Ben Frederick
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While the market for live-streaming apps is still taking shape, new findings show that Twitter's Periscope has a healthy lead on Meerkat. Since its launch in late March, total traffic … Read the full story by Gavin O'Malley
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Big data and analytics company Zeta Interactive said Wednesday it has closed a $125 million round of financing in a mix of debt and equity from several investment firms. Read the full story by Laurie Sullivan
Commentary
Growing numbers of Americans are getting news from social media, but most of them don't think social media is a valuable source of news, according to a new survey from … Read the full story by Erik Sass
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USA Today publisher Gannett announced a mobile iteration of its Gravity video ads. The ad unit is available today in the USA Today native applications for iOS and Android. Read the full story by Ben Frederick
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According to a new OTR Global report published by analyst Michael Foster and reported by Benzinga, Pandora's programmatic ad-buying platform has been met with "tepid buyer enthusiasm." Read the full story by Tyler Loechner
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Tom Selleck is just one of the latest targets to be attacked across social media via #droughtshaming that aims to expose California's water wasters. In fact, 66% of California residents … Read the full story by Larissa Faw